John Lennon / Hugh Smith / Nancy Cockerell / Jill Trew (eds.)

Gebundenes Buch

Benchmarking National Tourism Organisations and Agencies

Beschreibung

This book examines comparative performance and best practice in tourism, national tourism organisations/administrations. It compares qualitative and quantitative data in order to ascertain best performance. Analysis is contained in detail for nine countries considered of comparable merit: Australia, Canada, France, Ireland, The Netherlands, New Zealand, South Africa, Spain and the UK. Each country is examined and analysed in the following key areas: Travel and Tourism Performance, Organisation of Tourism, The NTO Structure, Role, Staffing and Offices, Resources and Funding as well as providing case studies of good practice. The book includes methodology of the research and provides discussion and comment of main roles and success formula in comparable NTOs. 7 Useful, up-to-date and practical guide to governments' involvement in tourism over the past decade or more. 7 Brings insight from both the academic and practitioner markets. 7 International case studies

Autor

Glasgow Caledonian University, Glasgow, UK, Glasgow Caledonian University, Glasgow, UK, The Travel Business Partnership, London, UK, The Travel Business Partnership, London, UK

Produktdetails

• Verlag: Routledge
• Seitenzahl: 276
• Erscheinungstermin: 2. Mai 2006
• Englisch
• Abmessung: 240mm x 161mm x 19mm
• Gewicht: 581g
• ISBN-13: 9780080446578
• ISBN-10: 0080446574
• Artikelnr.: 21103785