Isaac Bonituo Paruzie

Benefits and challenges of CSR in the beverage industry in Kumasi

• Broschiertes Buch

Produktbeschreibung

There had been the rising interest and incorporation of Corporation Social Responsibility (CSR) into the core business of organizations as a result of the relevance of the concept in accruing tremendous benefits to organizations, societies and all stakeholders concern. This had drawn the attention of managers and researchers to the concept of Corporate Social Responsibility (CSR). Nevertheless, studies revealed that the practice of the concept in organizations comes with its own challenges. Thus, this study aimed at assessing the benefits and challenges associated with the practice of Corporate Social Responsibility (CSR) in the beverage industry within the Kumasi Metropolis. The research reviewed literature on the concepts of Corporate Social Responsibility. The research adopted a case study approach where 137 employees from two major beverage companies and 43 people in the Kumasi Metropolis were selected for the study. A mixed methodology was used for the data collection and analysis. The key findings of the study revealed that the beverage industry used Corporate Social Responsibility as a marketing tool to promote their products.

Produktdetails

• Verlag: LAP Lambert Academic Publishing
• Seitenzahl: 124
• Erscheinungstermin: 16. Juni 2017
• Englisch
• Abmessung: 220mm x 150mm x 8mm
• Gewicht: 203g
• ISBN-13: 9783330319677
• ISBN-10: 3330319674
• Artikelnr.: 48703780

Autorenporträt

Isaac Bonituo Paruzie, MBA, is a business and research professional with extensive experience in coaching and training. He has several years of experience helping people to design and complete their research works as well as developing their businesses through pragmatic and innovative approaches.