First systematic treatment of best-worst scaling, explaining how to implement, analyze, and apply the theory across a range of disciplines.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Jordan J. Louviere is Research Professor at the School of Marketing, University of South Australia Business School. He is particularly known for pioneering work in the design and application of discrete choice experiments (also called 'choice-based conjoint') and he also pioneered best-worst scaling (also known as 'Max-Diff Scaling'). He is co-author of Stated Choice Methods: Analysis and Application (Cambridge University Press, 2000).
Inhaltsangabe
Preface Acknowledgments Theory and Methods: 1. Introduction and overview of the book 2. The BWS object case 3. The BWS profile case 4. The BWS multi-profile case 5. Basic models 6. Looking forward Applications - Case 1: 7. BWS object case application: attitudes towards end-of-life care Terry N. Flynn, Elisabeth Huynh and Charles Corke 8. How consumers choose wine: using best-worst scaling across countries Larry Lockshin and Eli Cohen 9. Best-worst scaling: an alternative to ratings data Geoffrey N. Soutar, Jillian C. Sweeney and Janet R. McColl-Kennedy Applications - Case 2: 10. When the ayes don't have it: supplementing an accept/reject DCE with a case 2 best-worst scaling task Richard T. Carson and Jordan J. Louviere 11. BWS profile case application: preferences for treatment in dentistry Emma McIntosh and Terry N. Flynn 12. BWS profile case application: preferences for quality of life in Australia Terry N. Flynn and Elisabeth Huynh Applications - Case 3: 13. The stability of aggregate-level preferences in longitudinal discrete choice experiments Towhidul Islam and Jordan J. Louviere 14. Case 3 best-worst analysis using delivered pizza and toothpaste examples Bart D. Frischknecht and Jordan J. Louviere 15. Using alternative-specific DCE designs and best and worst choices to model choices Jordan J. Louviere References Subject index Author index.
Preface Acknowledgments Theory and Methods: 1. Introduction and overview of the book 2. The BWS object case 3. The BWS profile case 4. The BWS multi-profile case 5. Basic models 6. Looking forward Applications - Case 1: 7. BWS object case application: attitudes towards end-of-life care Terry N. Flynn, Elisabeth Huynh and Charles Corke 8. How consumers choose wine: using best-worst scaling across countries Larry Lockshin and Eli Cohen 9. Best-worst scaling: an alternative to ratings data Geoffrey N. Soutar, Jillian C. Sweeney and Janet R. McColl-Kennedy Applications - Case 2: 10. When the ayes don't have it: supplementing an accept/reject DCE with a case 2 best-worst scaling task Richard T. Carson and Jordan J. Louviere 11. BWS profile case application: preferences for treatment in dentistry Emma McIntosh and Terry N. Flynn 12. BWS profile case application: preferences for quality of life in Australia Terry N. Flynn and Elisabeth Huynh Applications - Case 3: 13. The stability of aggregate-level preferences in longitudinal discrete choice experiments Towhidul Islam and Jordan J. Louviere 14. Case 3 best-worst analysis using delivered pizza and toothpaste examples Bart D. Frischknecht and Jordan J. Louviere 15. Using alternative-specific DCE designs and best and worst choices to model choices Jordan J. Louviere References Subject index Author index.
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