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This paper aims to analyze the process of touristification in the municipality of Panorama-SP. Based on the assumption that tourism is an essentially territorial social practice, since it requires a territory in order to take place, tourism activity, when it develops in a given territory, starts to promote its (re)functionalization through the implementation of a set of objects that meet new needs. It can be said that the territory becomes touristized to the extent that its dynamics tend to meet the demands of tourism activity. This tourist territory is laden with the specifications of tourist activity, such as the "fixity of the product", whereby the consumer moves around, unlike other products which, once produced, continue on to the consumer. The production and consumption of tourist spaces overlap and make up the tourist territory.