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Multidisciplinary in approach, this book is the first to draw together insights from a range of leading academics and thinkers in â¿¿behaviour change' across a range of disciplines including public health, transport, marketing and the environment to discuss new innovations in practice and research.

Produktbeschreibung
Multidisciplinary in approach, this book is the first to draw together insights from a range of leading academics and thinkers in â¿¿behaviour change' across a range of disciplines including public health, transport, marketing and the environment to discuss new innovations in practice and research.
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Autorenporträt
Dr Fiona Spotswood is a critical marketer based at Bristol Business School, University of the West of England. Her research uses practice theory to explore the impact of marketing on 'wicked' problems.