Cliff Atkinson

Beyond Bullet Points

Using PowerPoint to Tell a Compelling Story That Gets Results

• Broschiertes Buch

Produktbeschreibung

Think beyond bullet points–and amplify the impact of your message! Now in its 4th Edition, this popular classic illuminates an innovative, step-by-step methodology designed to unlock the amazing visual story waiting to be released from your message. Communications expert Cliff Atkinson shows how to apply classic storytelling tenets and practical, research-based guidelines as you work with Microsoft PowerPoint–for memorable, meaningful, and persuasive visual stories. Change your approach–and transform your results!

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Produktdetails

• Verlag: Pearson Education
• 4th edition
• Seitenzahl: 352
• Erscheinungstermin: 25. März 2018
• Englisch
• Abmessung: 228mm x 187mm x 22mm
• Gewicht: 693g
• ISBN-13: 9781509305537
• ISBN-10: 150930553X
• Artikelnr.: 49338170

Autorenporträt

Cliff Atkinson is an acclaimed writer, popular keynote speaker, and an independent communications consultant to leading attorneys and Fortune 500 companies. He crafted the presentation that persuaded a jury to award a $253 million verdict to the plaintiff in the nation’s first Vioxx trial in 2005, which Fortune magazine called “frighteningly powerful.”   Cliff’s bestselling book Beyond Bullet Points (published by Microsoft Press) was named a Best Book of 2007 by the editors of Amazon.com, and has been published in four editions and translated into a dozen languages including Chinese, Korean, and Russian. This book expands on a communications approach he has taught internationally at top law firms, government agencies, business schools and corporations, including Sony, SC Johnson, Chevron, Toyota, Del Monte, Nestlé, Deloitte, BBDO, The NPD Group, Ipsos, Facebook, Amgen, Bristol-Myers Squibb, Intel, Microsoft, the American Bar Association and the United Nations International Criminal Tribunal.   Cliff’s work has been featured in The New York Times, Los Angeles Times, Wall Street Journal, and Fox News. Cliff received his B.A. in English and journalism from Baylor University in Texas and his M.B.A. from Richmond, The American International University in London. After serving as a captain in the U.S. Air Force, he held marketing positions for start-up companies and then launched his own business as a full-time communications consultant in 2001. He currently resides in New York City.

Inhaltsangabe

1. A Theater of Persuasion
2. Busting the Top 3 Myths About PowerPoint
3. The 5 Principles and 10 Building Blocks of Persuasive Visual Storytelling
4. Crafting Your Story Structure
5. Anchoring Your Story in Your Audience’s Minds
6. Thinking Like a Storyboard
7. The Magic of Sketching Your Graphics First
8. Getting Graphics, Quick and Easy
9. Delivering Your Visual Story
10. Present This, Not That
Appendix BBP Guidelines
Appendix Starting Your Challenge and Desire Headlines
Appendix: Starting Your Map Headlines