Broschiertes Buch

Beyond Hofstede

Culture Frameworks for Global Marketing and Management

Herausgegeben: Nakata, Cheryl

Beschreibung

Hofstede introduced a culture paradigm that has been widely influential in international business. However, its relevance in light of culture's increasing complexity due to globalization has been questioned. Alternative culture frameworks and perspectives are offered by leading scholars in global marketing and management.

Autor

CHERYL NAKATA is Associate Professor of Marketing and International Business at the University of Illinois at Chicago, USA. This book is motivated by her interest in cultural understanding for businesses. Her award-winning research has appeared in leading journals and books. She was a marketing research manager in and consultant to Fortune 500 companies.

Produktdetails

• Verlag: Palgrave Macmillan / Palgrave Macmillan UK / Springer Palgrave Macmillan
• Artikelnr. des Verlages: 978-1-349-30047-1
• 1st ed. 2009
• Seitenzahl: 320
• Erscheinungstermin: 16. Juli 2009
• Englisch
• Abmessung: 216mm x 140mm x 18mm
• Gewicht: 454g
• ISBN-13: 9781349300471
• ISBN-10: 1349300470
• Artikelnr.: 44712040