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Offering one of the most comprehensive assessments of alternative media to date, Beyond Mainstream Media examines the rise of alternative media over the last decade, analysing their changing content and editorial strategies, and exploring why many people go beyond the mainstream media for news and information.
Considering the differences in agenda between alternative and mainstream media coverage, Cushion sheds light on why right-wing alternative media have become a more prominent part of national media systems than left-wing sites in the Western World. In doing so, he argues that alternative left-wing media should place less emphasis on attacking professional journalism and focus more on converging into the world of mainstream news to promote their politics. This book draws on over 3,500 articles and 17,000 social media posts produced by alternative media, extensive interviews with editors and contributors, and a survey of over 2,700 media users. It develops a comparative international perspective by explaining how findings and concepts can be applied to understanding much broader issues, such as public distrust in the mainstream media or the influence different media and political systems have on the production of alternative media.
Providing both an introduction to and a critical analysis of the state of alternative media today, this book is written in clear, jargon-free language and is recommended reading for advanced students undertaking courses in Alternative Media and Political Journalism.
Considering the differences in agenda between alternative and mainstream media coverage, Cushion sheds light on why right-wing alternative media have become a more prominent part of national media systems than left-wing sites in the Western World. In doing so, he argues that alternative left-wing media should place less emphasis on attacking professional journalism and focus more on converging into the world of mainstream news to promote their politics. This book draws on over 3,500 articles and 17,000 social media posts produced by alternative media, extensive interviews with editors and contributors, and a survey of over 2,700 media users. It develops a comparative international perspective by explaining how findings and concepts can be applied to understanding much broader issues, such as public distrust in the mainstream media or the influence different media and political systems have on the production of alternative media.
Providing both an introduction to and a critical analysis of the state of alternative media today, this book is written in clear, jargon-free language and is recommended reading for advanced students undertaking courses in Alternative Media and Political Journalism.
'Cushion's Beyond Mainstream Media is rigorously researched and masterfully written. Given its international scope and provocative critique, the book promises to become a key text within political communication and journalism studies. I urge my colleagues to read and engage with it.'
Professor Victor Pickard, University of Pennsylvania
'Cushion's work is invaluable to understanding how the evolution of alternative news is intrinsically tied to mainstream politics and professional journalism. This book suggests the future of news could look brighter with more commingling of alternative and mainstream approaches.'
Professor Jennifer Rauch, Linfield University, author of Resisting the News: Engaged Audiences, Alternative Media and Popular Critique of Journalism
'A fascinating and much needed empirical analysis of the production, content and user engagement of 'alternative political media' in the UK that helps us to understand why people trust mainstream media (and politics) less and how alternative news media have evolved in relation to them. Dispelling myths of alternative media and their users as either amateur journalists or political activists Cushion reveals distinctive content with increasingly professionalised processes used by critical news consumers with diverse media diets. Crucial reading for those seeking to understand 'alternative' media and politics.'
Professor Natalie Fenton, Goldsmiths, University of London.
'By delving into the mainstreaming of alternative online political media, this book offers a nuanced understanding of their impact on contemporary politics and journalism. Cushion's rigorous empirical research, including content analysis, interviews, and surveys, provides a solid foundation for his arguments. This work challenges the traditional categorization of alternative media and sheds light on the diverse perspectives and ideologies that these platforms now encompass. It is a thought-provoking and thoughtfully executed study that will undoubtedly shape future scholarly discussions in the field'.
Frank Esser, University of Zurich Switzerland
Professor Victor Pickard, University of Pennsylvania
'Cushion's work is invaluable to understanding how the evolution of alternative news is intrinsically tied to mainstream politics and professional journalism. This book suggests the future of news could look brighter with more commingling of alternative and mainstream approaches.'
Professor Jennifer Rauch, Linfield University, author of Resisting the News: Engaged Audiences, Alternative Media and Popular Critique of Journalism
'A fascinating and much needed empirical analysis of the production, content and user engagement of 'alternative political media' in the UK that helps us to understand why people trust mainstream media (and politics) less and how alternative news media have evolved in relation to them. Dispelling myths of alternative media and their users as either amateur journalists or political activists Cushion reveals distinctive content with increasingly professionalised processes used by critical news consumers with diverse media diets. Crucial reading for those seeking to understand 'alternative' media and politics.'
Professor Natalie Fenton, Goldsmiths, University of London.
'By delving into the mainstreaming of alternative online political media, this book offers a nuanced understanding of their impact on contemporary politics and journalism. Cushion's rigorous empirical research, including content analysis, interviews, and surveys, provides a solid foundation for his arguments. This work challenges the traditional categorization of alternative media and sheds light on the diverse perspectives and ideologies that these platforms now encompass. It is a thought-provoking and thoughtfully executed study that will undoubtedly shape future scholarly discussions in the field'.
Frank Esser, University of Zurich Switzerland