Beyond Multi-Channel Marketing

Herausgeber: Foroudi, Pantea; Palazzo, Maria

• Gebundenes Buch

Produktbeschreibung

Delving into the rapidly developing field of dual marketing, investigating the strategic alliances, multi-stakeholder perspectives and branding potential it holds, this book promotes the adoption of the multichannel approach which is fundamental to facing the challenges of marketing 4.0.

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Produktdetails

• Verlag: Emerald Publishing Limited
• Seitenzahl: 264
• Erscheinungstermin: 17. Juni 2020
• Englisch
• Abmessung: 235mm x 157mm x 19mm
• Gewicht: 540g
• ISBN-13: 9781838676865
• ISBN-10: 1838676864
• Artikelnr.: 58527055

Autorenporträt

Maria Palazzo is a Research Fellow at the Department of Political and Communication Studies, University of Salerno, Italy  Pantea Foroudi is Senior lecturer at Middlesex University London; Business Manager and Solution Architect at Foroudi Consultancy  Alfonso Siano is Professor and Chair of Marketing and of Corporate Communication and Brand Management at University of Salerno, Italy