Beyond Persuasion provides healthcare managers with a guide to using strategic communication to meet both personal and professional objectives in the digital age.
Beyond Persuasion provides healthcare managers with a guide to using strategic communication to meet both personal and professional objectives in the digital age.
Patricia J. Parsons is Professor of Communication Studies at Mount Saint Vincent University in Halifax.
Inhaltsangabe
Preface Level I Personal and Professional Foundations Chapter 1 Communication: A Management Tool Chapter 2 The Strategic Communication Process Chapter 3 Interpersonal Skills Chapter 4 Put it in Writing Chapter 5 Presentations that Deliver Chapter 6 Fundamentals of Social Media Level II It All Begins at Home Chapter 7 Communicating In-House Chapter 8 Communicating Strategically With Your Board Chapter 9 Working with P.R. & Corporate Communications Level III The World Outside Chapter 10 Creating Community Relationships Chapter 11 Media Relations Process & Practices Level IV Crises & Issues Chapter 12 Communication in a Crisis Chapter 13 A View to the Future Bibliography About the Author
Preface Level I Personal and Professional Foundations Chapter 1 Communication: A Management Tool Chapter 2 The Strategic Communication Process Chapter 3 Interpersonal Skills Chapter 4 Put it in Writing Chapter 5 Presentations that Deliver Chapter 6 Fundamentals of Social Media Level II It All Begins at Home Chapter 7 Communicating In-House Chapter 8 Communicating Strategically With Your Board Chapter 9 Working with P.R. & Corporate Communications Level III The World Outside Chapter 10 Creating Community Relationships Chapter 11 Media Relations Process & Practices Level IV Crises & Issues Chapter 12 Communication in a Crisis Chapter 13 A View to the Future Bibliography About the Author
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