"Beyond Powerful Radio" is a complete guide to becoming a powerful broadcast communicator on the radio or Internet. This practical and easy-to-read book, filled with bullet lists, offers techniques to learn everything from how to produce and host a show to news gathering, covering investigative and breaking stories, writing and delivering the commercial copy, and selling the air time.
"Beyond Powerful Radio" is a complete guide to becoming a powerful broadcast communicator on the radio or Internet. This practical and easy-to-read book, filled with bullet lists, offers techniques to learn everything from how to produce and host a show to news gathering, covering investigative and breaking stories, writing and delivering the commercial copy, and selling the air time.
International broadcast consultant Valerie Geller is president of Geller Media International. An in demand speaker, Geller presents Creating Powerful Radio and TV/ Digital Media seminars/ workshops. She also coaches individual talent - on-air personalities and producers and works with newsrooms throughout the world. As a trainer/consultant, Geller, the former program director of WABC radio in New York, has worked with more than 500 stations in 35 countries. Her clients include the BBC in the UK, The ABC in Australia, CBS and NPR in the USA. Beyond Powerful Radio is her fourth book.
Inhaltsangabe
Foreword by Tom Taylor Introduction Creating Powerful Communicator-Quick Start Pages Part I Tools: Creating Content for Any Platform 1 Creating Powerful Content-No Longer Just Radio 2 Are You a Generator or a Reactor? 3 Personality Radio and Morning Shows 4 From Rock to Talk (For Anyone Who Wants to Do a Talk Show!) 5 Local vs. National Programming 6 Performance and Formatics 7 Finding and Developing Talent 8 Airchecking 9 Managing High-Ego Talent 10 Avoiding Burnout 11 Show Prep 12 Producers 13 Radio Talk Shows 14 Call Screening 15 Interview Techniques-for Journalists, Talk Hosts and Music Personalities 16 Public Service Part II Storytelling and Voice 17 Becoming a Powerful Storyteller 18 Your Voice-Improving Your Instrument Part III News 19 Creating Powerful News 20 In Case of Emergency 21 Citizen Journalism 22 Traffic and Weather Together 23 Newswriting 24 News Anchoring 25 Multi-version News 26 Integrating News and Talk for Radio, TV and the Web 27 Integrating Radio and TV News Part IV Working Across Multi-Platforms 28 Audio Communication Across Multiple Delivery Platforms: Broadcasting, Streaming, Video, Social Media, Podcasting, and Beyond... Part V Marketing Content 29 Promotion 30 Branding-Building The Brand Beyond Radio Part VI Making Money 31 Sales and Commercials 32 Fundraising and Giving Part VII Understanding the Audience 33 LifeStage Demographics 34 Research Part VIII Final Notes 35 Final Notes Resources
Foreword by Tom Taylor Introduction Creating Powerful Communicator-Quick Start Pages Part I Tools: Creating Content for Any Platform 1 Creating Powerful Content-No Longer Just Radio 2 Are You a Generator or a Reactor? 3 Personality Radio and Morning Shows 4 From Rock to Talk (For Anyone Who Wants to Do a Talk Show!) 5 Local vs. National Programming 6 Performance and Formatics 7 Finding and Developing Talent 8 Airchecking 9 Managing High-Ego Talent 10 Avoiding Burnout 11 Show Prep 12 Producers 13 Radio Talk Shows 14 Call Screening 15 Interview Techniques-for Journalists, Talk Hosts and Music Personalities 16 Public Service Part II Storytelling and Voice 17 Becoming a Powerful Storyteller 18 Your Voice-Improving Your Instrument Part III News 19 Creating Powerful News 20 In Case of Emergency 21 Citizen Journalism 22 Traffic and Weather Together 23 Newswriting 24 News Anchoring 25 Multi-version News 26 Integrating News and Talk for Radio, TV and the Web 27 Integrating Radio and TV News Part IV Working Across Multi-Platforms 28 Audio Communication Across Multiple Delivery Platforms: Broadcasting, Streaming, Video, Social Media, Podcasting, and Beyond... Part V Marketing Content 29 Promotion 30 Branding-Building The Brand Beyond Radio Part VI Making Money 31 Sales and Commercials 32 Fundraising and Giving Part VII Understanding the Audience 33 LifeStage Demographics 34 Research Part VIII Final Notes 35 Final Notes Resources
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