A complete guide to becoming a successful communicator, Beyond Powerful Radio teaches time-tested techniques that work in any format - radio, TV, podcast, or online.
A complete guide to becoming a successful communicator, Beyond Powerful Radio teaches time-tested techniques that work in any format - radio, TV, podcast, or online.
Valerie Geller is President of Geller Media International, a broadcast and podcast training and consulting company. Geller trains talent and works with top stations, individuals, broadcasters and podcasters and groups throughout the world, focusing on news, talk, information, and personality programming. She is a noted conference speaker and guest lecturer, teaching powerful storytelling techniques in both professional and academic settings. Geller's international client roster of more than 500 stations in forty-three countries includes the BBC in the UK, ABC in Australia, NPR in the USA and CBC in Canada. Podcast clients include Audible.com and Conde' Nast Digital and has worked with broadcast media organizations throughout the USA, Europe, Russia, Mexico, South America, the Middle East, Singapore, Malaysia and Africa.
Inhaltsangabe
Foreword by Perry Michael Simon Introduction Geller Media International's Quick Start Pages Topics Creating Powerful Communicators Aircheck Criteria Always Ask Part I CREATING CONTENT 1. Creating Powerful Content 2. Creating Powerful Podcasts 3. Are You A Generator or Reactor? 4. Personality & Morning Shows 5. Performance & Formatics 6. Finding & Developing Talent 7. Right Casting - Right Job? 8. Airchecking 9. Managing High Ego Talent 10. Avoiding Burnout 11. Show Prep 12. Producers -Facing the Blank Page 13 . Talk Shows 14. Call Screening 15 . Powerful Interview Techniques 16. Public Service Announcements Part II STORYTELLING & VOICE 17. Powerful Storytelling 18. Your Voice- Improving Your Instrument Part III CREATING POWERFUL NEWS 19. Creating Powerful News 20. In Case Of Emergency 21. Citizen Journalism 22. Traffic & Weather Together 23. Newswriting 24. News Anchoring 25 Multi-Version News 26. Integrating News & Talk PART IV ADD A PLATFORM 27. Adding Platforms - Audio, Video & Print 28. Social Media 29. Streaming & The Web PART V AI 30. AI - Artificial Intelligence PART VI MARKETING YOUR CONTENT 31. Promotion 32. Building Your Brand PART VII MAKING MONEY 33. Sales, Commercials & Sponsorships 34. Fundraising & Giving PART VIII UNDERSTANDING YOUR AUDIENCE 35 LifeStage Demographics 36. Research 37. Final Notes Acknowledgements Permissions About the Author Index
Foreword by Perry Michael Simon Introduction Geller Media International's Quick Start Pages Topics Creating Powerful Communicators Aircheck Criteria Always Ask Part I CREATING CONTENT 1. Creating Powerful Content 2. Creating Powerful Podcasts 3. Are You A Generator or Reactor? 4. Personality & Morning Shows 5. Performance & Formatics 6. Finding & Developing Talent 7. Right Casting - Right Job? 8. Airchecking 9. Managing High Ego Talent 10. Avoiding Burnout 11. Show Prep 12. Producers -Facing the Blank Page 13 . Talk Shows 14. Call Screening 15 . Powerful Interview Techniques 16. Public Service Announcements Part II STORYTELLING & VOICE 17. Powerful Storytelling 18. Your Voice- Improving Your Instrument Part III CREATING POWERFUL NEWS 19. Creating Powerful News 20. In Case Of Emergency 21. Citizen Journalism 22. Traffic & Weather Together 23. Newswriting 24. News Anchoring 25 Multi-Version News 26. Integrating News & Talk PART IV ADD A PLATFORM 27. Adding Platforms - Audio, Video & Print 28. Social Media 29. Streaming & The Web PART V AI 30. AI - Artificial Intelligence PART VI MARKETING YOUR CONTENT 31. Promotion 32. Building Your Brand PART VII MAKING MONEY 33. Sales, Commercials & Sponsorships 34. Fundraising & Giving PART VIII UNDERSTANDING YOUR AUDIENCE 35 LifeStage Demographics 36. Research 37. Final Notes Acknowledgements Permissions About the Author Index
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