Beyond Sticky: Get Off the Commodity Hamster Wheel and Create a Bank Brand People Love - Bartlett Piland, Martha
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For every banker who wants off of the commodity hamster wheel, this first-of-its-kind book helps readers create super-sticky, value-based relationships and a future-proof financial brand.

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Produktbeschreibung
For every banker who wants off of the commodity hamster wheel, this first-of-its-kind book helps readers create super-sticky, value-based relationships and a future-proof financial brand.
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Autorenporträt
She's an innovator, inventor and entrepreneur. Some call her a business personal trainer. In 1998, she founded MB Piland Advertising + Marketing. The agency has a reputation for razor sharp strategy and killer creative. Martha's forward-focused vision led to the creation of Banktastic, a branding and marketing consultancy that focuses on community banks and organizations that serve them. She's the inventor of TRANSFORMOTION(TM) in a Box, a subscription-based innovation tool. Her award-winning book Culturing Creative, was published in 2015. Martha is a highly-sought speaker and has traveled across the US and Canada-and as far as China -speaking on branding and marketing strategy, facilitating retreats, and giving motivational talks. She is widely regarded as not only a marketing industry expert but as an innovative entrepreneur and business leader. In 2017, she was inducted into the Kansas Business Hall of Fame.