Beyond the Core - Zook, Chris
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Zook explores creating new product lines or new channels of distribution as he outlines a new expansion strategy.
Explains how executives can increase the odds of successful expansion once their core business no longer provides sufficient new growth. This book aims to present the ideal adjacency growth pattern that successful growth companies employ. It also shows how companies can develop their own "repeatable formula" for profitable growth.

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Produktbeschreibung
Zook explores creating new product lines or new channels of distribution as he outlines a new expansion strategy.
Explains how executives can increase the odds of successful expansion once their core business no longer provides sufficient new growth. This book aims to present the ideal adjacency growth pattern that successful growth companies employ. It also shows how companies can develop their own "repeatable formula" for profitable growth.
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Autorenporträt
Chris Zook is a Director of Bain & Company and leads the company's Global Strategy Practice. He resides in Boston, Massachusetts.