S.L. Seethaler directs education initiatives and teaches research communications at the University of California, San Diego.
Inhaltsangabe
List of Figures and Tables Preface Acknowledgments Introduction 1. Mapping the Landscape of Audiences, Contexts, and Goals 2. Masterful Use of Words and Images, the Fundamental Tools of the Communication Artisan 3. Metaphors and Analogies: Uncovering How They Frame Thought 4. So We Live in a Snow Globe? Misconception Mishaps and Designing Stories for Learning 5. The Hidden Climb Revealed: Giving Voice to People and Process 6. Negotiating Uncertainty and the Intricacies of Tradeoffs 7. How (Not) to Trigger Audiences’ Decision-Making Survival Tactics 8. Obvious but Wrong: The Perils of the Backfire Effect and Tips to Prevent It 9. Crucial Conversations, Trust, and the Dark Matter of Communication 10. Collecting the Tools into the Toolbox Summary of Learning Objectives Notes References Index
List of Figures and Tables Preface Acknowledgments Introduction 1. Mapping the Landscape of Audiences, Contexts, and Goals 2. Masterful Use of Words and Images, the Fundamental Tools of the Communication Artisan 3. Metaphors and Analogies: Uncovering How They Frame Thought 4. So We Live in a Snow Globe? Misconception Mishaps and Designing Stories for Learning 5. The Hidden Climb Revealed: Giving Voice to People and Process 6. Negotiating Uncertainty and the Intricacies of Tradeoffs 7. How (Not) to Trigger Audiences’ Decision-Making Survival Tactics 8. Obvious but Wrong: The Perils of the Backfire Effect and Tips to Prevent It 9. Crucial Conversations, Trust, and the Dark Matter of Communication 10. Collecting the Tools into the Toolbox Summary of Learning Objectives Notes References Index
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