Bhujia Barons
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In the early twentieth century, young Ganga Bhishan Agarwal, aka Haldiram, gained a reputation for making the best bhujia in town. Fast-forward a century and the Haldiram's empire has a revenue much greater than that of McDonald's and Domino's combined. In Bhujia Barons, Pavitra Kumar manages to tell the riveting story of the Agarwal family in its entirety-a feat never managed before. It begins in dusty, benign Bikaner and traces the rise and rise of this homegrown brand which is one of the most-recognized Indian brands in the world. The Haldiram's story is not an average business story, it's ...
In the early twentieth century, young Ganga Bhishan Agarwal, aka Haldiram, gained a reputation for making the best bhujia in town. Fast-forward a century and the Haldiram's empire has a revenue much greater than that of McDonald's and Domino's combined. In Bhujia Barons, Pavitra Kumar manages to tell the riveting story of the Agarwal family in its entirety-a feat never managed before. It begins in dusty, benign Bikaner and traces the rise and rise of this homegrown brand which is one of the most-recognized Indian brands in the world. The Haldiram's story is not an average business story, it's chock-full of family drama with court cases, jealousy-fueled regional expansion, a decades-old trademark battle, and a closely guarded family secret of the famous bhujia. Fast-paced and riveting, this book provides a delicious look into family business dynamics and the Indian way of doing business.
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