Big in Asia - Backman, Michael / Butler, Charlotte
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This is a completely revised and updated edition of the bestselling book by Michael Backman and Charlotte Butler. Companies operating in Asia find themselves confronted by obstacles that hinder development and progress. This book identifies the transformation of the competitive landscape post-crisis. By focussing on the main difficulties faced by companies it provides a series of strategies for business success and shows how to avoid failure in Asia. This edition includes coverage of recent developments, including the SARS crisis and the crackdown on CD and VCD piracy. This is the essential…mehr

Produktbeschreibung
This is a completely revised and updated edition of the bestselling book by Michael Backman and Charlotte Butler. Companies operating in Asia find themselves confronted by obstacles that hinder development and progress. This book identifies the transformation of the competitive landscape post-crisis. By focussing on the main difficulties faced by companies it provides a series of strategies for business success and shows how to avoid failure in Asia. This edition includes coverage of recent developments, including the SARS crisis and the crackdown on CD and VCD piracy. This is the essential guide for companies who want to make it Big in Asia.

Table of Contents:
PART I: HIT THE GROUND RUNNING
Information is Power
Know the Firm, Know the Family: Dealing with Asian Firms
Understand Asia's Overseas Chinese
Understand Asia's Overseas Indians
Dealing with Information Ambiguity, Local Consultants & Accounting Firms
PART II: ON THE GROUND
Network like a Local; Negotiate like a Westerner
Taking the M&A Route?
Managing the Partnership with the Southeast Asian Firm
Managing the Partnership with the Northeast Asian Firm
Avoiding Post - Acquisition Trauma
PART III: BUILDING UP
Send the Right People
Cross the Cultural Divide
Managing Change
Intellectual Property Abuse: Contain the Risks
Selling Consulting Services in Asia
PART IV: STAYING UP
Tilt in the Playing Field
'Think Global; Act Local' - But How Far?
Caveat Emptor: Beware the Banks of Asia
Avoid Blood Loss as a Minority Shareholder
China! Cut through the Gloss
PART V: STAYING CLEAN
Negotiate the Law in Asia: Bankruptcy, Contracts & Defamation
Ethical Traps on the Road to being Big in Asia
Corruption: The Business Practice that Dare not Speak its Name
Dancing with the Devil: Doing Business with Asia's Politicians and their Families
When Things Go Wrong...
Autorenporträt
MICHAEL BACKMAN is an author, business analyst and columnist who specializes in Asian corporate practice. He has a reputation for hard-hitting, independent and highly detailed Asian business analysis. Singapore's Prime Minister cited him in his 1998 National Day Address as an 'expert' on overseas Chinese and he has been described in the' Australian Financial Review' as 'the brilliant writer on regional business strategies'. He is the author of the international bestseller, 'Asian Eclipse: Exposing the Dark Side of Business in Asia' that was named by 'The Economist 'as one of the sixteen finest general non-fiction books published for the year. He writes a regular Asian business column for the 'Melbourne Age' newspaper and has authored numerous articles for' The Times' of London, ' International Herald Tribune', ' Asian Wall Street Journal' and the' Far Eastern Economic Review'. He has lived and worked in Asia.

CHARLOTTE BUTLER heads the research team at the Euro-Asia Centre, INSEAD in Fontainebleau, France. Her extensive research output over the last ten years has centred on a range of management issues in the Asia-Pacific region, covering strategy, marketing and organizational development. In particular, her field-based work focuses on the growth of entrepreneurial firms in Asia, and the influence of cross-cultural issues on joint ventures in the region. Most recently, she has investigated managing change with reference to the Asian economic crisis, and the subsequent restructuring of the region's industries. A winner of the 2001 International MBA Case Competition, Charlotte Butler has published over 50 case studies and articles that are used by both students and practitioners in business. She is also co-author of,' Managers & Mantras', published in 2000 and praised for its ability to address a range of management issues within the context of telling a fascinating story of one company's quest for survival and, ' Dare to Do' which charts the evolution of a leading Asian conglomerate.