Maxwell Briggs

BIG PROJECT VENTURES

facilitating a collaborative planning and implementation process

• Broschiertes Buch

Produktbeschreibung

This book is based on a study of a complex project proposal by governments and corporations for a futuristic city, the Multifunction Polis (MFP). It encompasses issues and challenges symptomatic of growth initiatives in the global competitive environment. Academic rigor is applied using corporate strategy and business principles to undertake a detailed analysis of the project proposal & feasibility study and to subsequently construct practical guidelines on how to effectively manage the interpretation & implementation of a large-scale collaborative venture. It specifically addresses a venture which involves fragmented groups representing a diversity of interests but which aspire to related goals and, to this end, there is a need for cooperation & synergy across the planning process.This is an easy to read book of general interest and well suited to practitioners and academics alike. Its relevance is far-reaching, extending to venture situations defined by location, industry, community or social interest, the context, scale and scope of the project, and the role of organization management, project management, market and industry development and public policy.

Produktdetails

• Verlag: LAP Lambert Academic Publishing
• Seitenzahl: 292
• Erscheinungstermin: 14. September 2010
• Englisch
• Abmessung: 220mm x 150mm x 18mm
• Gewicht: 453g
• ISBN-13: 9783838329772
• ISBN-10: 3838329775
• Artikelnr.: 28438488

Autorenporträt

Max Briggs (MBA;PhD)is a business professor at QUT University Australia specializing in disciplines of Strategic Marketing Management, Product & Service Innovation and Contemporary Societal Issues. He has consulted widely, his main interest is in adapting innovation & successful business practices to growth related industry & societal issues.