Billboard and Brand Image: A case of Pakistan - Zaman, Khansa
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Writing this book on a key aspect of marketing has been an enjoyable experience. This book comprehensively covers the issues of branding, billboards and its impact on the perception of customers. The First chapter contains an introduction of the book and its key concepts. The second chapter covers theoretical background of constructs in detail. Third chapter discusses the methodology of work. Whereas, the analysis of the results, its discussion, and recommendations educates the research cycle as it encompasses the full gamut from qualitative to quantitative work. Additionally, the book…mehr

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Produktbeschreibung
Writing this book on a key aspect of marketing has been an enjoyable experience. This book comprehensively covers the issues of branding, billboards and its impact on the perception of customers. The First chapter contains an introduction of the book and its key concepts. The second chapter covers theoretical background of constructs in detail. Third chapter discusses the methodology of work. Whereas, the analysis of the results, its discussion, and recommendations educates the research cycle as it encompasses the full gamut from qualitative to quantitative work. Additionally, the book provides a case study of telecom industry operating in Pakistan. I expect that students will enjoy this book.
Autorenporträt
Khansa Zaman is a graduate of Management Sciences, Riphah International University (RIU) Pakistan. Khansa obtained her graduate degree of MS in Management Sciences from RIU and BBA degree from Fatima Jinnah Women University, Rawalpindi. She is an event organizer & researcher at Non-Profit Organization with publications in international journals.