Honey Parker, Blaine Parker

Billion-Dollar Branding

Brand Your Small Business Like a Big Business and Great Things Happen

• Broschiertes Buch

Produktbeschreibung

Branding is considered to be the province of big business. Branding is thought to be a logo, a color, a font, or a type of advertising. None of these things is true. Branding is defining a company's image in such a way that the customer is left with a single feeling about that business and what they do. Branding is about finding a business's juicy center.

Produktdetails

• Verlag: Morgan James Publishing
• Seitenzahl: 208
• Erscheinungstermin: 1. Oktober 2012
• Englisch
• Abmessung: 229mm x 152mm x 12mm
• Gewicht: 346g
• ISBN-13: 9781614482727
• ISBN-10: 1614482721
• Artikelnr.: 36336392

Autorenporträt

Honey Parker has spent her career as an Art Director, Copywriter and Creative Director for just about every big advertising agency you can name. She was a Vice President at the iconic Grey Advertising in New York before becoming an in-demand gun-for-hire on both coasts. Honey has worked on such big brands as Honda, Acura, Lexus, Parker Bros., DirecTV, UNICEF, Hotwire, Yoo-Hoo and Partnership For A Drug-Free America. Blaine Parker is a national-award-winning copywriter who has spent much of his life toiling in small business obscurity—and loving it. A former Creative Director for the Salem Communications radio network in Los Angeles, Blaine has spent much of his career bringing big-advertising sensibilities to small business marketing. He is also a voiceover performer who can be heard on radio and TV commercials for brands of all sizes from New York To California.