Paul G. Yock (California Stanford University), Stefanos Zenios (California Stanford University), Josh Makower (California Stanford University)
Biodesign
The Process of Innovating Medical Technologies
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Paul G. Yock (California Stanford University), Stefanos Zenios (California Stanford University), Josh Makower (California Stanford University)
Biodesign
The Process of Innovating Medical Technologies
- Gebundenes Buch
This step-by-step guide to medical technology innovation, now in color, has been rewritten to address the new era of value-based healthcare and globalization. Written by a team of experts, it follows their proven process for identification, invention, and implementation, and provides practical examples and advice through case studies and videos.
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This step-by-step guide to medical technology innovation, now in color, has been rewritten to address the new era of value-based healthcare and globalization. Written by a team of experts, it follows their proven process for identification, invention, and implementation, and provides practical examples and advice through case studies and videos.
Produktdetails
- Produktdetails
- Verlag: Cambridge University Press
- 2 Revised edition
- Seitenzahl: 952
- Erscheinungstermin: 2. Februar 2015
- Englisch
- Abmessung: 284mm x 225mm x 45mm
- Gewicht: 2604g
- ISBN-13: 9781107087354
- ISBN-10: 110708735X
- Artikelnr.: 41494197
- Verlag: Cambridge University Press
- 2 Revised edition
- Seitenzahl: 952
- Erscheinungstermin: 2. Februar 2015
- Englisch
- Abmessung: 284mm x 225mm x 45mm
- Gewicht: 2604g
- ISBN-13: 9781107087354
- ISBN-10: 110708735X
- Artikelnr.: 41494197
Paul Yock is the Weiland Professor and Founding Co-Chair of the Stanford Department of Bioengineering, with a joint appointment in Cardiovascular Medicine and courtesy appointments in Mechanical Engineering and Operations, Information, and Technology in the Graduate School of Business. He founded and directs the Program in Biodesign, a unit of Stanford's Bio-X initiative that focuses on invention and technology transfer related to biomedical engineering. He is internationally known for his work in inventing, developing, and testing new devices, including the Rapid Exchange(TM) angioplasty/stent system, which is now the primary system in use worldwide, and the Doppler-guided access system known as the Smart Needle(TM) and PD-Access(TM). Dr Yock has cofounded several medical technology companies, including Cardiovascular Imaging Systems, acquired by Boston Scientific.
Preface
Focus on value
Global perspectives
Process insights
Part I. Identify: Stage 1. Needs Finding: 1.1 Strategic focus
1.2 Needs exploration
1.3 Need statement development
Case study
Stage 2. Needs Screening: 2.1 Disease state fundamentals
2.2 Existing solutions
2.3 Stakeholder analysis
2.4 Market analysis
2.5 Needs selection
Case study
Part II. Invent: Stage 3. Concept Generation: 3.1 Ideation
3.2 Initial concept selection
Case study
Stage 4. Concept Screening: 4.1 Intellectual property basics
4.2 Regulatory basics
4.3 Reimbursement basics
4.4 Business models
4.5 Concept exploration and testing
4.6 Final concept selection
Case study
Part III. Implement: Stage 5. Strategy Development: 5.1 IP strategy
5.2 R&D strategy
5.3 Clinical strategy
5.4 Regulatory strategy
5.5 Quality management
5.6 Reimbursement strategy
5.7 Marketing and stakeholder strategy
5.8 Sales and distribution strategy
5.9 Competitive advantage and business strategy
Case study
Stage 6. Business Planning: 6.1 Operating plan and financial model
6.2 Strategy integration and communication
6.3 Funding approaches
6.4 Alternate pathways
Case study
About the author team
Image credits
Glossary
Index.
Focus on value
Global perspectives
Process insights
Part I. Identify: Stage 1. Needs Finding: 1.1 Strategic focus
1.2 Needs exploration
1.3 Need statement development
Case study
Stage 2. Needs Screening: 2.1 Disease state fundamentals
2.2 Existing solutions
2.3 Stakeholder analysis
2.4 Market analysis
2.5 Needs selection
Case study
Part II. Invent: Stage 3. Concept Generation: 3.1 Ideation
3.2 Initial concept selection
Case study
Stage 4. Concept Screening: 4.1 Intellectual property basics
4.2 Regulatory basics
4.3 Reimbursement basics
4.4 Business models
4.5 Concept exploration and testing
4.6 Final concept selection
Case study
Part III. Implement: Stage 5. Strategy Development: 5.1 IP strategy
5.2 R&D strategy
5.3 Clinical strategy
5.4 Regulatory strategy
5.5 Quality management
5.6 Reimbursement strategy
5.7 Marketing and stakeholder strategy
5.8 Sales and distribution strategy
5.9 Competitive advantage and business strategy
Case study
Stage 6. Business Planning: 6.1 Operating plan and financial model
6.2 Strategy integration and communication
6.3 Funding approaches
6.4 Alternate pathways
Case study
About the author team
Image credits
Glossary
Index.
Preface
Focus on value
Global perspectives
Process insights
Part I. Identify: Stage 1. Needs Finding: 1.1 Strategic focus
1.2 Needs exploration
1.3 Need statement development
Case study
Stage 2. Needs Screening: 2.1 Disease state fundamentals
2.2 Existing solutions
2.3 Stakeholder analysis
2.4 Market analysis
2.5 Needs selection
Case study
Part II. Invent: Stage 3. Concept Generation: 3.1 Ideation
3.2 Initial concept selection
Case study
Stage 4. Concept Screening: 4.1 Intellectual property basics
4.2 Regulatory basics
4.3 Reimbursement basics
4.4 Business models
4.5 Concept exploration and testing
4.6 Final concept selection
Case study
Part III. Implement: Stage 5. Strategy Development: 5.1 IP strategy
5.2 R&D strategy
5.3 Clinical strategy
5.4 Regulatory strategy
5.5 Quality management
5.6 Reimbursement strategy
5.7 Marketing and stakeholder strategy
5.8 Sales and distribution strategy
5.9 Competitive advantage and business strategy
Case study
Stage 6. Business Planning: 6.1 Operating plan and financial model
6.2 Strategy integration and communication
6.3 Funding approaches
6.4 Alternate pathways
Case study
About the author team
Image credits
Glossary
Index.
Focus on value
Global perspectives
Process insights
Part I. Identify: Stage 1. Needs Finding: 1.1 Strategic focus
1.2 Needs exploration
1.3 Need statement development
Case study
Stage 2. Needs Screening: 2.1 Disease state fundamentals
2.2 Existing solutions
2.3 Stakeholder analysis
2.4 Market analysis
2.5 Needs selection
Case study
Part II. Invent: Stage 3. Concept Generation: 3.1 Ideation
3.2 Initial concept selection
Case study
Stage 4. Concept Screening: 4.1 Intellectual property basics
4.2 Regulatory basics
4.3 Reimbursement basics
4.4 Business models
4.5 Concept exploration and testing
4.6 Final concept selection
Case study
Part III. Implement: Stage 5. Strategy Development: 5.1 IP strategy
5.2 R&D strategy
5.3 Clinical strategy
5.4 Regulatory strategy
5.5 Quality management
5.6 Reimbursement strategy
5.7 Marketing and stakeholder strategy
5.8 Sales and distribution strategy
5.9 Competitive advantage and business strategy
Case study
Stage 6. Business Planning: 6.1 Operating plan and financial model
6.2 Strategy integration and communication
6.3 Funding approaches
6.4 Alternate pathways
Case study
About the author team
Image credits
Glossary
Index.