Biotypes from the Vedic Tradition and their Application in the Contemporary Universe - Cardim, Valter Carlos
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This study sought to investigate the application, in an interdisciplinary way, of the validity of the precepts of the ancient Vedic Tradition and Culture and, in particular, to check whether the concepts of the biotypes of Ayurvedic Medicine are relevant to be applied, in general terms, to the Universe of the Contemporary World, in particular, creativity and innovation. The study was applied to third-year students of the Design and Marketing and Advertising degrees at the European University, Iade, to see if creatives predominate in a school with courses that involve the creative process.

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Produktbeschreibung
This study sought to investigate the application, in an interdisciplinary way, of the validity of the precepts of the ancient Vedic Tradition and Culture and, in particular, to check whether the concepts of the biotypes of Ayurvedic Medicine are relevant to be applied, in general terms, to the Universe of the Contemporary World, in particular, creativity and innovation. The study was applied to third-year students of the Design and Marketing and Advertising degrees at the European University, Iade, to see if creatives predominate in a school with courses that involve the creative process.
Autorenporträt
Italian-Brazilian, Associate Professor at the European University, IADE, since 2000, PhD in Anthropology, Cultural and Social Branch from the Faculty of Social and Human Sciences of the New University of Lisbon. Post-doctorate in Culture and Communication from the Faculty of Letters, University of Lisbon. Researcher at CEAUL, UL.