Birth of a Consumer Society - McKendrick, Neil; Brewer, John Of Cultural Hist; Plumb, J H
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This enormously influential book by three leading historians was a revolution in the understanding of commercialisation and the economy, entrepreneurship, innovation, and the consumer revolution.

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This enormously influential book by three leading historians was a revolution in the understanding of commercialisation and the economy, entrepreneurship, innovation, and the consumer revolution.
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