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Do men really love and marry bitches? The short answer is NO... and you probably wouldn't want the men who do. Third-wave feminists advise women who feel like they're "too nice" to succeed with men to be manipulative bitches. But far from attracting men, this attitude drives them away and into the arms of someone else. Why? Because the choice between being a submissive doormat and a man-hating bitch is a false one. You lose either way. Fortunately, there's another approach, and it works like a charm. Joe Bovino's Amazon international #1 bestseller, Bitchology, based on years of research into subcultures of American women in his earlier work and the reaction thereto, demonstrates that men with options in an increasingly global dating market are looking for a different kind of woman. They're looking for a confidently feminine one or "Keeper," and Keepers are in short supply in many parts of the United States. This book exposes the lies, deception, and hypocrisy of third-wave feminists, social justice warriors, and other self-described "bitches," reveals the raw, unfiltered truth about who men love and marry, and provides tough-love answers to questions that women often ask, such as: * What do men really think about bitches? * Do men equate femininity with weakness? * Are American women really that bad? * So, what exactly is a Keeper? * Why are high-quality men irresistibly drawn to Keepers? Bitchology begins by examining the impact of third-wave feminism and its attendant bitchiness on America's dysfunctional dating scene. It analyzes fourteen subcultures of American women as case studies, highlights some conspicuous deficiencies in confidence and femininity, and suggests remedial measures. And, in the final chapter, it introduces fifteen "Keeper Principles" to help you turn the head and win the heart of a high-quality man by becoming even more confidently feminine.