Bits, Bytes, and Balance Sheets - Wriston, Walter B
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Explores the consequences of the changes produced by the new economy of the Internet, defining the new rules and examining some of the promising initiatives under way to create a system of measuring and valuing assets that reflects new economic realities. Wriston shows that in today's economy, intellectual capital is more important than physical capital, and that businesses must adapt to this change or perish.

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Produktbeschreibung
Explores the consequences of the changes produced by the new economy of the Internet, defining the new rules and examining some of the promising initiatives under way to create a system of measuring and valuing assets that reflects new economic realities. Wriston shows that in today's economy, intellectual capital is more important than physical capital, and that businesses must adapt to this change or perish.
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Autorenporträt
Walter B. Wriston was the former chairman and chief executive officer of Citicorp. In 2004 he received the Medal of Freedom from President George W. Bush. He died in 2005.