This book covers many aspects, from the state-of-the-art in adhesion characterization to viscoelastic materials modeling and experiments. The book conveys expert knowledge from surface and material science to both engineers and chemists interested in adhesion characterization. The result is a one stop reference for both theoretical and experimental researchers studying adhesion mechanisms of bituminous materials who would like to broaden their horizon and get a substantial overview of the different aspects of adhesion characterization, viscoelastic materials modeling and experiments.