What is behind the phenomenal success of entertainment businesses such as Warner Bros, Marvel Enterprises and Manchester United - along with such stars as Jay-Z and Lady Gaga? In this book, the author explains a powerful truth about the world of entertainment: building a business around blockbuster products is the surest path to long-term success.
What is behind the phenomenal success of entertainment businesses such as Warner Bros, Marvel Enterprises and Manchester United - along with such stars as Jay-Z and Lady Gaga? In this book, the author explains a powerful truth about the world of entertainment: building a business around blockbuster products is the surest path to long-term success.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
CONTENTS Prologue: Show Business-a Business of Blockbusters One: Betting on Blockbusters Warner Bros. Entertainment, Grand Central Publishing, Marvel Entertainment Two: Launching and Managing Blockbusters Lady Gaga, Octone Records Three: Investing in Superstars Real Madrid, Boca Juniors Four: How Superstars Use Their Powers MGM and Tom Cruise, Maria Sharapova, LeBron James Five: Will Digital Technology End the Dominance of Blockbusters? YouTube, Hulu, the Metropolitan Opera Six: Will Digital Technology Threaten Powerful Producers? Radiohead, Major League Baseball, the National Football League Seven: The Future of Blockbuster Strategies Jay-Z, Lady Gaga Epilogue: No Business Like Show Business? Marquee New York City Notes Index
CONTENTS Prologue: Show Business-a Business of Blockbusters One: Betting on Blockbusters Warner Bros. Entertainment, Grand Central Publishing, Marvel Entertainment Two: Launching and Managing Blockbusters Lady Gaga, Octone Records Three: Investing in Superstars Real Madrid, Boca Juniors Four: How Superstars Use Their Powers MGM and Tom Cruise, Maria Sharapova, LeBron James Five: Will Digital Technology End the Dominance of Blockbusters? YouTube, Hulu, the Metropolitan Opera Six: Will Digital Technology Threaten Powerful Producers? Radiohead, Major League Baseball, the National Football League Seven: The Future of Blockbuster Strategies Jay-Z, Lady Gaga Epilogue: No Business Like Show Business? Marquee New York City Notes Index
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