Blogging and Other Social Media is an excellent and highly practical guide to the opportunities and threats the emerging social media present for any organization. The authors provide background on what blogging is and how it has evolved along with practical advice for setting up a blog and how to make it effective as a communication tool. The book also covers the legal issues associated with social media, including areas such as defamation, copyright and trade mark infringement, interference with the administration of justice and employment law.
Blogging and Other Social Media is an excellent and highly practical guide to the opportunities and threats the emerging social media present for any organization. The authors provide background on what blogging is and how it has evolved along with practical advice for setting up a blog and how to make it effective as a communication tool. The book also covers the legal issues associated with social media, including areas such as defamation, copyright and trade mark infringement, interference with the administration of justice and employment law.
This is a book by several authors who have been brought together by their use of social media. The authors come from a diverse range of backgrounds such as business, academia, law and, of course, new media. The Editors Alex Newson and Deryck Houghton are the authors of IMPACT® , the award winning blog of law firm Freeth Cartwright LLP, Alex Newson has since moved to Shoosmiths. Justin Patten is a Solicitor and Technology Catalyst working at the law firm Human Law, he is author the law blog 'Human Law' which is part of the American Lawyer Media's highly select 'legal blog network'.
Inhaltsangabe
Contents: Foreword. Part 1 Blogs: Introduction to blogs Creating a blog Writing a blog Enhancing the blogging experience Is blogging worthwhile for a business? Part 2 Social Media: Introduction to social media Professional networks for businesses Consumer-oriented media Wikis Online office applications Podcasting and videocasting Social bookmarking and the 'online content democracy' Forerunners to social media Social media case studies and conclusions . Part 3 Using Social Media Internally: Social tools inside the enterprise - Lee Bryant Elements of 'Enterprise 2.0' - Lee Bryant Social media case studies and conclusions- Lee Bryant. Part 4 Social Media and the Law: The law of social media - Mills and Reeve Online reputation - Colin Samuels, Alex Newson and Justin Patten Index.
Contents: Foreword. Part 1 Blogs: Introduction to blogs Creating a blog Writing a blog Enhancing the blogging experience Is blogging worthwhile for a business? Part 2 Social Media: Introduction to social media Professional networks for businesses Consumer-oriented media Wikis Online office applications Podcasting and videocasting Social bookmarking and the 'online content democracy' Forerunners to social media Social media case studies and conclusions . Part 3 Using Social Media Internally: Social tools inside the enterprise - Lee Bryant Elements of 'Enterprise 2.0' - Lee Bryant Social media case studies and conclusions- Lee Bryant. Part 4 Social Media and the Law: The law of social media - Mills and Reeve Online reputation - Colin Samuels, Alex Newson and Justin Patten Index.
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