Blogging has profoundly influenced not only the nature of the internet today, but also the nature of modern communication, despite being a genre invented less than a decade ago. This book-length study of a now everyday phenomenon provides a close look at blogging while placing it in a historical, theoretical and contemporary context.Scholars, students and bloggers will find a lively survey of blogging that contextualises blogs in terms of critical theory and the history of digital media. Authored by a scholar-blogger, the book is packed with examples that show how blogging and related genres…mehr
Blogging has profoundly influenced not only the nature of the internet today, but also the nature of modern communication, despite being a genre invented less than a decade ago. This book-length study of a now everyday phenomenon provides a close look at blogging while placing it in a historical, theoretical and contemporary context.Scholars, students and bloggers will find a lively survey of blogging that contextualises blogs in terms of critical theory and the history of digital media. Authored by a scholar-blogger, the book is packed with examples that show how blogging and related genres are changing media and communication. It gives definitions and explains how blogs work, shows how blogs relate to the historical development of publishing and communication and looks at the ways blogs structure social networks and at how social networking sites like MySpace and Facebook incorporate blogging in their design. Specific kinds of blogs discussed include political blogs, citizen journalism, confessional blogs and commercial blogs.
Jill Walker Rettberg, Associate Professor, University of Bergen.
Inhaltsangabe
Acknowledgements. Introduction. Chapter 1: What is a Blog?. How to Blog. Three Blogs. Personal Blogs: Dooce.com. Filter blogs: Kottke.org. Topic-driven Blogs: Daily Kos. Defining Blogs. A Brief History of Weblogs. Chapter 2: From Bards to Blogs. Orality and Literacy. The Introduction of Print. Print, Blogging and Reading. Printed Precedents of Blogs. The Late Age of Print. A Modern Public Sphere?. Hypertext and Computer Lib. Technological Determinism or Cultural Shaping of Technology?. Chapter 3: Blogs, Communities and Networks. Social Network Theory. Distributed Conversations. Technology for Distributed Communities. Other Social Networks. Publicly Articulated Relationships. Colliding Networks. Emerging Social Networks. Chapter 4: Citizen Journalists?. Bloggers' Perception of Themselves. When it Matters Whether a Blogger is a Journalist. Objectivity, Authority and Credibility. First-hand Reports: Blogging from a War Zone. First-hand Reports: Chance witnesses. Bloggers as Independent Journalists and Opinionists. Gatewatching. Symbiosis. Chapter 5: Blogs as Narratives. Fragmented Narratives. Goal-Oriented Narrative. Ongoing Narration. Blogs as Self-Exploration. Fictions or Hoaxes? Kaycee Nicole and lonelygirl. Chapter 6: Blogging Brands. The Human Voice. Advertisements on Blogs. Micropatronage. Sponsored Posts and Pay-to-Post. Corporate Blogs. Engaging Bloggers. Corporate Blogging Gone Wrong. Chapter 7: The Future of Blogging. Implicit Participation. Perils of Personalised Media. References. Blogs mentioned.
Acknowledgements vii Introduction 1 1 What is a Blog? 5 A brief history of weblogs 6 How blogs have adapted to a social media ecosystem 14 Three blogs 17 Defining blogs 30 2 From Bards to Blogs 36 Orality and literacy 37 The introduction of print 41 Print, blogging and reading 44 Printed precedents of blogs 45 The Late Age of Print 47 A modern public sphere? 50 Hypertext and computer lib 53 Technological determinism or cultural shaping of technology? 57 3 Blogs, Communities and Networks 62 Social network theory 66 Distributed conversations 69 Technology for distributed communities 72 Facebook and Twitter as microblogs 76 Publicly articulated relationships 82 Colliding networks 83 Emerging social networks 86 4 Citizen Journalists? 90 Bloggers' perception of themselves 93 When it matters whether a blogger is a journalist 94 Objectivity, authority and credibility 97 First-hand reports: blogging from a war zone 101 First-hand reports: chance witnesses 104 Bloggers as independent journalists and opinionists 107 Gatewatching 108 Symbiosis 112 5 Blogs as Narratives 115 Goal-oriented narratives 116 Ongoing and episodic narration 118 Blogs as self-exploration 127 Fictions or hoaxes? Kaycee Nicole and lonelygirl15 129 6 Blogging Brands 135 The human voice 136 Advertisements and sponsored posts on blogs 139 Micropatronage 145 Sponsored posts and pay-to-post 147 Exploitation and alienation? 152 Corporate blogs 155 Engaging bloggers 161 Corporate blogging gone wrong 164 7 The Future of Blogging 169 Implicit participation and the perils of personalized media 170 References 176 Blogs Mentioned 186 Index 189
Acknowledgements. Introduction. Chapter 1: What is a Blog?. How to Blog. Three Blogs. Personal Blogs: Dooce.com. Filter blogs: Kottke.org. Topic-driven Blogs: Daily Kos. Defining Blogs. A Brief History of Weblogs. Chapter 2: From Bards to Blogs. Orality and Literacy. The Introduction of Print. Print, Blogging and Reading. Printed Precedents of Blogs. The Late Age of Print. A Modern Public Sphere?. Hypertext and Computer Lib. Technological Determinism or Cultural Shaping of Technology?. Chapter 3: Blogs, Communities and Networks. Social Network Theory. Distributed Conversations. Technology for Distributed Communities. Other Social Networks. Publicly Articulated Relationships. Colliding Networks. Emerging Social Networks. Chapter 4: Citizen Journalists?. Bloggers' Perception of Themselves. When it Matters Whether a Blogger is a Journalist. Objectivity, Authority and Credibility. First-hand Reports: Blogging from a War Zone. First-hand Reports: Chance witnesses. Bloggers as Independent Journalists and Opinionists. Gatewatching. Symbiosis. Chapter 5: Blogs as Narratives. Fragmented Narratives. Goal-Oriented Narrative. Ongoing Narration. Blogs as Self-Exploration. Fictions or Hoaxes? Kaycee Nicole and lonelygirl. Chapter 6: Blogging Brands. The Human Voice. Advertisements on Blogs. Micropatronage. Sponsored Posts and Pay-to-Post. Corporate Blogs. Engaging Bloggers. Corporate Blogging Gone Wrong. Chapter 7: The Future of Blogging. Implicit Participation. Perils of Personalised Media. References. Blogs mentioned.
Acknowledgements vii Introduction 1 1 What is a Blog? 5 A brief history of weblogs 6 How blogs have adapted to a social media ecosystem 14 Three blogs 17 Defining blogs 30 2 From Bards to Blogs 36 Orality and literacy 37 The introduction of print 41 Print, blogging and reading 44 Printed precedents of blogs 45 The Late Age of Print 47 A modern public sphere? 50 Hypertext and computer lib 53 Technological determinism or cultural shaping of technology? 57 3 Blogs, Communities and Networks 62 Social network theory 66 Distributed conversations 69 Technology for distributed communities 72 Facebook and Twitter as microblogs 76 Publicly articulated relationships 82 Colliding networks 83 Emerging social networks 86 4 Citizen Journalists? 90 Bloggers' perception of themselves 93 When it matters whether a blogger is a journalist 94 Objectivity, authority and credibility 97 First-hand reports: blogging from a war zone 101 First-hand reports: chance witnesses 104 Bloggers as independent journalists and opinionists 107 Gatewatching 108 Symbiosis 112 5 Blogs as Narratives 115 Goal-oriented narratives 116 Ongoing and episodic narration 118 Blogs as self-exploration 127 Fictions or hoaxes? Kaycee Nicole and lonelygirl15 129 6 Blogging Brands 135 The human voice 136 Advertisements and sponsored posts on blogs 139 Micropatronage 145 Sponsored posts and pay-to-post 147 Exploitation and alienation? 152 Corporate blogs 155 Engaging bloggers 161 Corporate blogging gone wrong 164 7 The Future of Blogging 169 Implicit participation and the perils of personalized media 170 References 176 Blogs Mentioned 186 Index 189
Es gelten unsere Allgemeinen Geschäftsbedingungen: www.buecher.de/agb
Impressum
www.buecher.de ist ein Internetauftritt der buecher.de internetstores GmbH
Geschäftsführung: Monica Sawhney | Roland Kölbl | Günter Hilger
Sitz der Gesellschaft: Batheyer Straße 115 - 117, 58099 Hagen
Postanschrift: Bürgermeister-Wegele-Str. 12, 86167 Augsburg
Amtsgericht Hagen HRB 13257
Steuernummer: 321/5800/1497
