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Slovakia is an example of the many Central and Eastern European countries that have suffered from the legacy of media subordination to communist governments. The Slovakian media scene has come through a difficult developing process. In the past several years more and more Slovaks have turned to blogs, which are frequently modified Web pages containing dated entries listed in reverse chronological sequence. Blogs, within a short time period, have gone from relative uncertainty to enormous popularity not just because they enable easy, inexpensive self-publication of content for a potentially unlimited audience on World Wide Web. But indeed they enable Slovaks to open up new frontiers to negotiate the right to alternative sources of information and offer them new spaces of expression and deliberation that did not exist before. In this book, the author examines the phenomenon of blogs in Slovakia to uncover and analyse the unprecedented changes that are occurring within the Slovakianmedia landscape. This book is for everyone who thinks the media belong to masses not to the individuals.