Mike Bloomberg's $400 million media company is a major provider of up-to-the-second financial information and news through online services, a wire service, national radio networks, a monthly financial magazine, and Bloomberg Business News on PBS. Major competitors like Dow Jones and Reuters have tried to bury him over and over again, but he keeps coming out on top with an average of 40% annual growth. His dedication to innovation with in-house technology and low cost pricing strategies have allowed him to move into larger and more diverse markets-and to succeed in each. Now in paperback, Bloomberg by Bloomberg tells the story of the business visionary and leader, and his rapid rise to the top.