Renee Mauborgne is a Professor of Strategy at INSEAD and one of the authors of the bestselling business classic Blue Ocean Strategy. She is among the world's top management gurus and serves as an advisor to multinational corporations, governments and institutions around the world.
Section
i: Preface Unit
1: PART ONE: Blue Ocean Shift Chapter
1: Reach Beyond the Best Chapter
2: The Fundamentals of Market
Creating Strategy Chapter
3: The Mind of a Blue Ocean Strategist Chapter
4: Humanness, Confidence, and Creative Competence Unit
2: PART TWO: The Five Steps to Making a Blue Ocean Shift Unit
2.1: Step One: Get Started Chapter
5: Choosing the Right Place to Start Chapter
6: Constructing the Right Blue Ocean Team Unit
2.2: Step Two: Understand Where You Are Now Chapter
7: Getting Clear About the Current State of Play Unit
2.3: Step Three: Imagine Where You Could Be Chapter
8: Uncovering the Hidden Pain Points That Limit the Size of Your Industry Chapter
9: Discovering an Ocean of Noncustomers Unit
2.4: Step Four: Find How You Get There Chapter
10: Reconstructing Market Boundaries
Systematically Chapter
11: Developing Alternative Blue Ocean Opportunities Unit
2.5: Step Five: Make Your Move Chapter
12: Selecting Your Blue Ocean Move and Conducting Rapid Market Tests Chapter
13: Finalizing and Launching Your Blue Ocean Move Section
ii: Epilogue: A National Blue Ocean Shift in Action Section
iii: Notes Acknowledgements
iv: Acknowledgments Section
v: Bibliography Index
vi: Index Section
vii: About the Authors
