W. Chan Kim, Renee Mauborgne

Blue Ocean Shift

Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth

• Broschiertes Buch

Produktbeschreibung

The indispensable follow-up to the over 3.6 million copy bestselling Blue Ocean Strategy.

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Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.

Produktdetails

• Verlag: Pan Macmillan
• Artikelnr. des Verlages: 73941
• Altersempfehlung: ab 18 Jahre
• Erscheinungstermin: 8. Dezember 2022
• Englisch
• Abmessung: 194mm x 129mm x 23mm
• Gewicht: 242g
• ISBN-13: 9781509832217
• ISBN-10: 1509832211
• Artikelnr.: 63624076

Autorenporträt

W. Chan Kim and Renee Mauborgne

Inhaltsangabe

Section
i: Preface Unit
1: PART ONE: Blue Ocean Shift Chapter
1: Reach Beyond the Best Chapter
2: The Fundamentals of Market
Creating Strategy Chapter
3: The Mind of a Blue Ocean Strategist Chapter
4: Humanness, Confidence, and Creative Competence Unit
2: PART TWO: The Five Steps to Making a Blue Ocean Shift Unit
2.1: Step One: Get Started Chapter
5: Choosing the Right Place to Start Chapter
6: Constructing the Right Blue Ocean Team Unit
2.2: Step Two: Understand Where You Are Now Chapter
7: Getting Clear About the Current State of Play Unit
2.3: Step Three: Imagine Where You Could Be Chapter
8: Uncovering the Hidden Pain Points That Limit the Size of Your Industry Chapter
9: Discovering an Ocean of Noncustomers Unit
2.4: Step Four: Find How You Get There Chapter
10: Reconstructing Market Boundaries
Systematically Chapter
11: Developing Alternative Blue Ocean Opportunities Unit
2.5: Step Five: Make Your Move Chapter
12: Selecting Your Blue Ocean Move and Conducting Rapid Market Tests Chapter
13: Finalizing and Launching Your Blue Ocean Move Section
ii: Epilogue: A National Blue Ocean Shift in Action Section
iii: Notes Acknowledgements
iv: Acknowledgments Section
v: Bibliography Index
vi: Index Section
vii: About the Authors