Bluffer's Guide to Public Relations - Hann, Keith
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A new "Bluffer's Guide", written by an author who has worked in PR for 35 years.

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Produktbeschreibung
A new "Bluffer's Guide", written by an author who has worked in PR for 35 years.
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Autorenporträt
Keith Hann has been working in PR for 35 years, during which time he has been a director, managing director and deputy chairman of London-based financial PR consultancies, founded his own consultancy, worked in-house as Director of Corporate Affairs at a leading national supermarket chain and starred in a TV reality documentary (Life in the Freezer Cabinet, BBC2, 2013). Over the last 40 years, Keith has watched the curtain rise on more than 1,000 operatic performances, and waited until it fell on 997 of them. Decades of skillful bluffing brought him to the brink of retirement without any lasting romantic entanglements, until a momentary lapse of concentration one evening at Covent Garden led to his marriage at the age of 54, and the subsequent arrival of two children.