Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Dr. Robert (Bob) Deutsch is a cognitive anthropologist, consultant, and founder and president of Brain Sells, a strategic advisory practice that works with companies to reinvent how they assess the mind and mood of various publics (1992 present). From 1975-80 he lived with primitive cultures in New Guinea and Amazonia. Deutsch earned a doctorate in cognitive neuroscience from the Albert Einstein College of Medicine, a Guggenheim Fellowship, an NIMH Post-doctoral Fellowship, and a Fellowship from The Max Planck Society of The Federal Republic of Germany. Afterwards, he conducted inter-disciplinary research in anthropology and cognition at Rutgers University Medical School. From 1982-91 Deutsch worked in the US Department of State, advising on strategic communications and public diplomacy. In 2007, Deutsch became a Senior Advisor in International Communications at The Center for the Study of the Presidency and Congress. In 2010, Deutsch won a CICERO Award for best "Political Hot-Button" speech. The title of the winning speech was "Imagining 'the Other'."