Brad Entwistle, Josh Miles, Andrew Sculthorpe

Bold School Brand

How to leverage brand strategy to reposition, differentiate, and market your school

• Broschiertes Buch

Produktbeschreibung

Bold School Brand is a framework for school Heads to leverage brand strategy to reposition, differentiate, and market their school. To thrive into the future, Heads need to proactively manage their school's brand. Bold School Brand is the first framework designed specifically to help school Heads build their school's brand.

Produktdetails

• Seitenzahl: 206
• Erscheinungstermin: 1. Oktober 2019
• Englisch
• Abmessung: 229mm x 152mm x 11mm
• Gewicht: 281g
• ISBN-13: 9780648559603
• ISBN-10: 0648559602
• Artikelnr.: 57830090

Autorenporträt

Brad Entwistle is the Founding Partner of education marketing firm imageseven and Editor of the School Marketing Journal. A prolific writer and presenter of marketing content, an insightful strategist and forward thinker, Brad has spent his entire career solving problems for clients. It is these deep insights that have earned him the reputation as the ultimate authority on all things school marketing. Over thirty years of experience working with schools, in radio production, retail, crisis communications, and consultancy have heightened Brad's uncanny ability to analyse an issue then construct a clear and practical pathway to success. This book is the culmination of ideas that have contributed to the building of a solid brand framework that works. Brad's lifelong passion for both the strategy and execution of marketing leaves little time for anything else, but you might find him studying antique maps or watching basketball with his wife and son. Contact Brad via imageseven.com.au