Corinna Norrick-Ruhl (Germany Johannes Gutenberg Universitat Mainz

Book Clubs and Book Commerce

• Broschiertes Buch

Produktbeschreibung

In the twentieth century, cumulative millions of readers received books by mail from clubs like Book-of-the-Month Club. This Element offers an introduction to book clubs as a distribution channel and cultural phenomenon, and shows that book clubs and book commerce are linked inextricably. This title is also available as Open Access on Cambridge Core.

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Produktdetails

• Elements in Publishing and Book Culture
• Verlag: Cambridge University Press
• Seitenzahl: 75
• Erscheinungstermin: 13. Februar 2020
• Englisch
• Abmessung: 178mm x 127mm x 6mm
• Gewicht: 112g
• ISBN-13: 9781108708814
• ISBN-10: 1108708811
• Artikelnr.: 58381101

Inhaltsangabe

1. Introduction
2. Book clubs: definition and basic structure
3. Books for the masses: book clubs in the twentieth century
4. Chances and challenges for book clubs today
5. Conclusions and outlook.