Book Pre-Launch Marketing - Becker, Drew; Harte, Lawrence
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This book teaches you how to create promotional media and do marketing and book pre-sale activities before publishing your book. Book authoring can take a long time, authors may not know what or how to promote, and wrong promotion can waste time and result in social backlash. Book authors can do pre-launch marketing to earn book pre-sales and other money, rapidly get publicity and credibility, and to find and insert additional media into their book. During the pre-launch marketing process, Authors can make new connections with experts and book buyers, get review feedback for book updating, and…mehr

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Produktbeschreibung
This book teaches you how to create promotional media and do marketing and book pre-sale activities before publishing your book. Book authoring can take a long time, authors may not know what or how to promote, and wrong promotion can waste time and result in social backlash. Book authors can do pre-launch marketing to earn book pre-sales and other money, rapidly get publicity and credibility, and to find and insert additional media into their book. During the pre-launch marketing process, Authors can make new connections with experts and book buyers, get review feedback for book updating, and use lists and other media to achieve #1 best seller status on Amazon and other retailers. With this book, you get access to 100+ guides, ready to edit templates, and examples from successful book pre-launch marketing campaigns. After reading this book, you will be able to: - Do Promotion Before Publishing Your Book - Identify Effective Book Marketing Topics & Channels - Create Promotional Media Posts Using Templates (supplied) - Write Effective Book Descriptions - Create & Use Book Promotion & Marketing Materials - Earn Revenues from Book Pre-Sales & Sponsorships - Use Marketing Activities to get #1 Best Seller Status Book Pre-Launch Management - how to organize your book pre-launch activities by creating a plan, task list, contact list, and other documents. Book Launch Research - how to find and review competitive books & materials, invite and talk to potential readers, and use research activities and materials in your marketing materials. Promotional Media - how to create effective descriptions, images, and media items and profiles that can be discovered or shared with potential reviewers, contributors, and buyers. Media Channels - ways to setup media services and profiles or services that allow you to be discovered by or reach and influence potential customers. Media Posts - how to create and publish messages that contain discoverable and motivational content. Marketing Campaigns - 20+ successful pre-launch marketing campaigns and how to do them.
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Autorenporträt
Lawrence Harte is the publisher and editor in chief of OTT Business Magazine, author of more than 119 communication TV tech, business, & media books. Mr. Harte is the CTO of Ski TV responsible for implementing advanced media, TV apps, & tCommerce services. He is also the CMO of VegiPlus.tv managing show promotion and fan engagement campaigns. He has worked as a consultant for Google TV, Samsung, Nokia, and dozens of other top media and technology companies. He holds many degrees and certificates including an Executive MBA from Wake Forest University (1995) and a BSET from the University of the State of New York (1990).