Booking Experience - Godovykh, Maksim; Kolokolov, Alex; Parker, Aria
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In the dynamic world of hospitality, creating a compelling online listing can make all the difference in attracting and retaining guests. Booking Experience offers a comprehensive guide to understanding how various listing attributes-such as pictures, colors, host photos, and more-influence guest perceptions and booking decisions on platforms like Airbnb, Booking.com, or Vrbo. The book delves into the science behind guest experience, providing practical insights into measuring and optimizing these attributes through experimental design, surveys, and data visualization. Ideal for property…mehr

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Produktbeschreibung
In the dynamic world of hospitality, creating a compelling online listing can make all the difference in attracting and retaining guests. Booking Experience offers a comprehensive guide to understanding how various listing attributes-such as pictures, colors, host photos, and more-influence guest perceptions and booking decisions on platforms like Airbnb, Booking.com, or Vrbo. The book delves into the science behind guest experience, providing practical insights into measuring and optimizing these attributes through experimental design, surveys, and data visualization. Ideal for property owners, managers, and hospitality professionals, this book equips readers with the knowledge and tools to enhance listings, boost guest satisfaction, and stay competitive in an ever-evolving market.
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Autorenporträt
Dr. Maksim Godovykh leads international research projects on exploring the impacts of tourism development on the quality of life, health, and well-being of local communities. He also works on developing new methods to measure tourists' and residents' experience, combining psychophysiological techniques, self-reported surveys, online testing tools, social media analytics, etc. His research has been published in leading international journals, including Tourism Management, International Journal of Hospitality Management, Current Issues in Tourism, Tourism Economics, Tourism Review, Tourism Management Perspectives, Journal of Destination Marketing and Management, Journal of Hospitality and Tourism Management, Tourism and Hospitality Research, etc., as well as disseminated in books, encyclopedias, industry magazines, and news media.