Books, Bytes and Business - Martin, Bill; Tian, Xuemei
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As arguably the first knowledge-based business, book publishing provides an ideal setting for the study of challenge and opportunity. Through combining primary research with secondary analysis drawn from the relevant literatures, this title offers an informative account of business in the knowledge-based economy.
In this readable, informative account, Books Bytes and Business uses book publishing to study challenge and change in the knowledge-based industries. Currently experiencing fierce levels of competition, extreme financial pressures and threatened by technology-induced obsolescence,…mehr

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Produktbeschreibung
As arguably the first knowledge-based business, book publishing provides an ideal setting for the study of challenge and opportunity. Through combining primary research with secondary analysis drawn from the relevant literatures, this title offers an informative account of business in the knowledge-based economy.
In this readable, informative account, Books Bytes and Business uses book publishing to study challenge and change in the knowledge-based industries. Currently experiencing fierce levels of competition, extreme financial pressures and threatened by technology-induced obsolescence, the industry is used to analyse the vulnerability of traditional business models and the emergence of new opportunities and an exciting future.
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Autorenporträt
Professor Bill Martin is formerly Research Director of the School of Business IT at RMIT and is currently attached to the Department of Information Technology and Management at Swinburne University of Technology, Melbourne, Australia. He has been active as a consultant in the fields of information and knowledge management, and has published widely in professional and business journals. Dr. Xuemei Tian was formerly employed in strategic management positions at Samsung in both China and Korea. On completion of her master's degree and PhD, she has held teaching positions at various universities in Melbourne. Currently she is employed as a lecturer in eBusiness and IT management at the Department of Information Technology and Management at Swinburne University of Technology, Melbourne, Australia