Bill MartinXuemei Tian
Broschiertes Buch

Books, Bytes and Business

The Promise of Digital Publishing

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In this readable, informative account, Books Bytes and Business uses book publishing to study challenge and change in the knowledge-based industries. Currently experiencing fierce levels of competition, extreme financial pressures and threatened by technology-induced obsolescence, the industry is used to analyse the vulnerability of traditional business models and the emergence of new opportunities and an exciting future.