Mark Choueke

Broschiertes Buch

Boring2Brave

The 'bravery-as-a-strategy' mindset that's transforming B2B marketing

Beschreibung

Part manifesto, part case-study directory, part â how-toâ guide: the gutsy little handbook for B2B marketers looking to â 10Xâ their impact

Autor

A former award-winning journalist, Mark has built a reputation as a leader with a 20-year career at the heart of the global B2B marketing and communications arena. He's been the 'media', the 'agency' and the 'brand'; has operated within large corporates and startups alike and has raised investment to found and run a successful business. Mark was editor of Marketing Week magazine and earlier, B2B-focused marketing titles Precision Marketing and Data Strategy and was a business correspondent on newspaper The Sunday Telegraph. Quitting journalism in search of adventure, Mark went to an agency where he worked alongside genuine advertising legends to create stuff that helped grow some of the world's greatest brands.

Produktdetails

• Verlag: Practical Inspiration Publishing
• Seitenzahl: 182
• Erscheinungstermin: 20. Juli 2021
• Englisch
• Abmessung: 234mm x 156mm x 10mm
• Gewicht: 296g
• ISBN-13: 9781788602211
• ISBN-10: 1788602218
• Artikelnr.: 60012578