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It shook the earth under fundraising is how one development professional described the impact of Jerold Panas's book, Born to Raise, when it was released thirty years ago. In his quest to identify what makes a great fundraiser great, Panas conducted in-depth interviews with some fifty men and women considered to be the greatest in the US. He also sought the counsel of development professionals across America, eventually receiving nearly three-thousand responses to his questionnaire. The groundbreaking result was Born to Raise, a seminal fundraising work available in this 30th Anniversary Edition.