Graham Mallard

Bounded Rationality and Behavioural Economics

• Broschiertes Buch

Produktbeschreibung

In the last forty years there has been an astonishing surge in our understanding of how people make economic decisions. This book examines the evolution of the two fields credited with such advances, behavioural economics and bounded rationality. It calls for a re-fusion of bounded rationality and behavioural economics, and will be of interest to both students and researcher.

Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 140
• Erscheinungstermin: 12. Februar 2018
• Englisch
• Abmessung: 233mm x 154mm x 12mm
• Gewicht: 232g
• ISBN-13: 9781138499744
• ISBN-10: 1138499749
• Artikelnr.: 51594064

Autorenporträt

Graham Mallard is the Head of Economics at Cheltenham College and a Visiting Research Fellow at the University of Bath, UK.

Inhaltsangabe

1. Behavioural economics and bounded rationality Chapter 2. Recent
developments in the behavioural economics literature: a survey 3. Recent
developments in the bounded rationality literature: a survey 4. Audiences
and impact 5. Commonality and differentiation: examined and evaluated 6.
Towards an abstract behavioural framework 7. Concluding thoughts