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Generation, formulation and communication of new
ideas in language form are unique human features.
The cognitive processes involved in learning
storing, and processing concepts are not yet
understood. For instance the processes involved in
constructing figurative and literal meanings leading
to new ideas (i.e. creative expressions) are still
quite a mystery. Uncovering these processes, may
require evaluating the dynamic pattern of complex
neuronal structures that emerge during concept
comprehension and processing. Creative expressions
such as metaphors may violate the literal meaning
and the usual logics or conventions. For
producing/understanding a metaphoric expression,
unrelated concepts (memory,doors) have to be
integrated ultimately into a meaningful linguistic
form. Similarly, to generate new idea for pizza
delivery services one may have to connect
artificially and then resolve the incongruity
between two different attributes such as price and
temperature. This book present our study of the
cognitive processes involved in the comprehension of
creative language, using brain research approaches
and advance analyses methods.
ideas in language form are unique human features.
The cognitive processes involved in learning
storing, and processing concepts are not yet
understood. For instance the processes involved in
constructing figurative and literal meanings leading
to new ideas (i.e. creative expressions) are still
quite a mystery. Uncovering these processes, may
require evaluating the dynamic pattern of complex
neuronal structures that emerge during concept
comprehension and processing. Creative expressions
such as metaphors may violate the literal meaning
and the usual logics or conventions. For
producing/understanding a metaphoric expression,
unrelated concepts (memory,doors) have to be
integrated ultimately into a meaningful linguistic
form. Similarly, to generate new idea for pizza
delivery services one may have to connect
artificially and then resolve the incongruity
between two different attributes such as price and
temperature. This book present our study of the
cognitive processes involved in the comprehension of
creative language, using brain research approaches
and advance analyses methods.