Brain Surfing - Lefevre, Heather
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Heather LeFevre set out on an expedition to apprentice herself with today's most brilliant marketing strategists, traveling from Beijing to Seattle. The twist? She lived with each of these mentors, in their homes, commuting to work with them each day, and uncovering their principles for building many of the world's most respected and profitable brands. Brain Surfing is a book that combines marketing know-how with life philosophy. One minute you'll learn about smart brands on the other side of the world, the next you'll be inspired to take off on your own adventure. LeFevre guides you through…mehr

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Produktbeschreibung
Heather LeFevre set out on an expedition to apprentice herself with today's most brilliant marketing strategists, traveling from Beijing to Seattle. The twist? She lived with each of these mentors, in their homes, commuting to work with them each day, and uncovering their principles for building many of the world's most respected and profitable brands. Brain Surfing is a book that combines marketing know-how with life philosophy. One minute you'll learn about smart brands on the other side of the world, the next you'll be inspired to take off on your own adventure. LeFevre guides you through today's complex marketing landscape, uncovering the secret ways of working of each of her coaches. Brain Surfing will surprise you with how much you learn while thoroughly enjoying the journey.
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Autorenporträt
Heather LeFevre is a modern marketer who earned her stripes working as a brand and communications strategist. After completing a masters degree in communi- cations, Heather landed her first job at the height of the dot com bust, and from that point forward she's made it her mission to guide clients through the complex opportunities technology has made possible for business. She served as Group Strategy Director at Crispin Porter + Bogusky's Miami office, where campaigns such as "Whopper Virgins" led to eighteen quarters of positive growth for Burger King. While Head of Strategy at StrawberryFrog Amsterdam, Heather led a comprehensive brand relaunch for Emirates Airline, one of the fastest-growing airlines on the planet. Heather is currently a thought leader tapped by Hyper Island to teach master classes on growth hacking for executives all over the world. She lives in Miami, Florida.