Hanne Elliot Fønss Nielsen

Brand Antarctica

How Global Consumer Culture Shapes Our Perceptions of the Ice Continent

• Gebundenes Buch

Produktbeschreibung

Brand Antarctica analyzes advertisements and related cultural products to identify common framings that have emerged in representations of Antarctica from the late nineteenth century to the present.

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Produktdetails

• Verlag: Nebraska
• Seitenzahl: 268
• Erscheinungstermin: 1. Dezember 2023
• Englisch
• Abmessung: 229mm x 152mm x 19mm
• Gewicht: 562g
• ISBN-13: 9781496221216
• ISBN-10: 1496221214
• Artikelnr.: 67483550

Autorenporträt

Hanne Elliot Fønss Nielsen is a senior lecturer in Antarctic law and governance at the Institute for Marine and Antarctic Studies at the University of Tasmania. In addition to her Antarctic research, she has spent five seasons working in Antarctica as a polar tourism guide.

Inhaltsangabe

List of Illustrations
Preface
Acknowledgments
Introduction: Antarctica’s Commercial Connections
1. Heroic Antarctica: Sponsorship and Selling a Narrative in the Age of
Heroes
2. In the Footsteps of Heroes: Reprising and Rethinking Antarctic Histories
3. Cold Weather Branding: Superlatives and Survival on “Continent 7”
4. Purifying Antarctica: Clean, Wild, and Untouched
5. Fragile Antarctica: Ice-Washing and Protecting the Penguins
6. Destination Antarctica: Tourism and the Polar Product
Conclusion: Brand Antarctica Past, Present, and Future
Notes
Bibliography
Index