Tom Roach
Brand Building in the Platform World: How to Grow Your Brand in a Changing Digital Landscape
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Tom Roach
Brand Building in the Platform World: How to Grow Your Brand in a Changing Digital Landscape
- Broschiertes Buch
Understand how to use platforms to effectively build your brand, driving both immediate sales and long-term growth and balancing brand and performance.
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Understand how to use platforms to effectively build your brand, driving both immediate sales and long-term growth and balancing brand and performance.
Produktdetails
- Produktdetails
- Verlag: KOGAN PAGE
- Seitenzahl: 256
- Erscheinungstermin: 30. April 2024
- Englisch
- ISBN-13: 9781398613751
- ISBN-10: 1398613754
- Artikelnr.: 68282886
- Verlag: KOGAN PAGE
- Seitenzahl: 256
- Erscheinungstermin: 30. April 2024
- Englisch
- ISBN-13: 9781398613751
- ISBN-10: 1398613754
- Artikelnr.: 68282886
Tom Roach is an in-demand speaker and award-winning strategist in marketing and communications, based in London, UK. With over 20 years' experience working for marketing and communications agencies, he is currently vice-president of brand planning at Jellyfish Global. He has won numerous Gold and Silver IPA Effectiveness Awards for campaigns that he's worked on and has worked with successful brands such as Sainsbury's, the BBC and Mercedes-Benz. He has a regular column in Marketing Week and a blog that's required reading in the industry and has spoken at events including Google Firestarters and the IPA's Effweek.
Section
ONE: Welcome to the Platform Age; Chapter
01: The Platform Age; Chapter
02: What Won't Change in the Platform Age; Section
TWO: The Platforms: A 101; Chapter
03: The Platform Landscape; Chapter
04: A Marketer's Guide to Each Platform; Section
THREE: Effective Platform Strategies; Chapter
05: Welcome to Platform Strategy; Chapter
06: Best Brand
Building Practice; Chapter
07: Starting Up, Scaling Up, & Staying Big; Chapter
08: Funnels & Consumer Journeys; Section
FOUR: Campaigns in the Platform Age; Chapter
09: Platform Native Creativity; Chapter
10: Winning Ideas and Tactics; Chapter
11: Measuring Success; Section
FIVE: The Future of the Platforms for Marketing; Chapter
12: Future Platforms & the Future of Marketing; Chapter
13: Summary & Conclusion
ONE: Welcome to the Platform Age; Chapter
01: The Platform Age; Chapter
02: What Won't Change in the Platform Age; Section
TWO: The Platforms: A 101; Chapter
03: The Platform Landscape; Chapter
04: A Marketer's Guide to Each Platform; Section
THREE: Effective Platform Strategies; Chapter
05: Welcome to Platform Strategy; Chapter
06: Best Brand
Building Practice; Chapter
07: Starting Up, Scaling Up, & Staying Big; Chapter
08: Funnels & Consumer Journeys; Section
FOUR: Campaigns in the Platform Age; Chapter
09: Platform Native Creativity; Chapter
10: Winning Ideas and Tactics; Chapter
11: Measuring Success; Section
FIVE: The Future of the Platforms for Marketing; Chapter
12: Future Platforms & the Future of Marketing; Chapter
13: Summary & Conclusion
Section
ONE: Welcome to the Platform Age; Chapter
01: The Platform Age; Chapter
02: What Won't Change in the Platform Age; Section
TWO: The Platforms: A 101; Chapter
03: The Platform Landscape; Chapter
04: A Marketer's Guide to Each Platform; Section
THREE: Effective Platform Strategies; Chapter
05: Welcome to Platform Strategy; Chapter
06: Best Brand
Building Practice; Chapter
07: Starting Up, Scaling Up, & Staying Big; Chapter
08: Funnels & Consumer Journeys; Section
FOUR: Campaigns in the Platform Age; Chapter
09: Platform Native Creativity; Chapter
10: Winning Ideas and Tactics; Chapter
11: Measuring Success; Section
FIVE: The Future of the Platforms for Marketing; Chapter
12: Future Platforms & the Future of Marketing; Chapter
13: Summary & Conclusion
ONE: Welcome to the Platform Age; Chapter
01: The Platform Age; Chapter
02: What Won't Change in the Platform Age; Section
TWO: The Platforms: A 101; Chapter
03: The Platform Landscape; Chapter
04: A Marketer's Guide to Each Platform; Section
THREE: Effective Platform Strategies; Chapter
05: Welcome to Platform Strategy; Chapter
06: Best Brand
Building Practice; Chapter
07: Starting Up, Scaling Up, & Staying Big; Chapter
08: Funnels & Consumer Journeys; Section
FOUR: Campaigns in the Platform Age; Chapter
09: Platform Native Creativity; Chapter
10: Winning Ideas and Tactics; Chapter
11: Measuring Success; Section
FIVE: The Future of the Platforms for Marketing; Chapter
12: Future Platforms & the Future of Marketing; Chapter
13: Summary & Conclusion