Understand how to use platforms to effectively build your brand, driving both immediate sales and long-term growth and balancing brand and performance.
Understand how to use platforms to effectively build your brand, driving both immediate sales and long-term growth and balancing brand and performance.
Section ONE: Welcome to the Platform Age; Chapter 01: The Platform Age; Chapter 02: What Won't Change in the Platform Age; Section TWO: The Platforms: A 101; Chapter 03: The Platform Landscape; Chapter 04: A Marketer's Guide to Each Platform; Section THREE: Effective Platform Strategies; Chapter 05: Welcome to Platform Strategy; Chapter 06: Best Brand Building Practice; Chapter 07: Starting Up, Scaling Up, & Staying Big; Chapter 08: Funnels & Consumer Journeys; Section FOUR: Campaigns in the Platform Age; Chapter 09: Platform Native Creativity; Chapter 10: Winning Ideas and Tactics; Chapter 11: Measuring Success; Section FIVE: The Future of the Platforms for Marketing; Chapter 12: Future Platforms & the Future of Marketing; Chapter 13: Summary & Conclusion
Section ONE: Welcome to the Platform Age; Chapter 01: The Platform Age; Chapter 02: What Won't Change in the Platform Age; Section TWO: The Platforms: A 101; Chapter 03: The Platform Landscape; Chapter 04: A Marketer's Guide to Each Platform; Section THREE: Effective Platform Strategies; Chapter 05: Welcome to Platform Strategy; Chapter 06: Best Brand Building Practice; Chapter 07: Starting Up, Scaling Up, & Staying Big; Chapter 08: Funnels & Consumer Journeys; Section FOUR: Campaigns in the Platform Age; Chapter 09: Platform Native Creativity; Chapter 10: Winning Ideas and Tactics; Chapter 11: Measuring Success; Section FIVE: The Future of the Platforms for Marketing; Chapter 12: Future Platforms & the Future of Marketing; Chapter 13: Summary & Conclusion
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