Brand culture and Corporate culture in an Industrial SME - Muntzer, Basile
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This book studied the themes of brand culture, corporate culture and the relationships that unite them. Thus, it was able to answer the problem of integrating a forgotten brand culture within a company in order to redeploy it. Through the analysis of the study field of an industrial SME, and with the help of the theories developed on these themes, we were able to answer the numerous questions raised by this problematic. First of all, the brand's heritage was defined. This heritage was then used to propose an integration strategy within the company. Finally, we laid the foundations for the…mehr

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Produktbeschreibung
This book studied the themes of brand culture, corporate culture and the relationships that unite them. Thus, it was able to answer the problem of integrating a forgotten brand culture within a company in order to redeploy it. Through the analysis of the study field of an industrial SME, and with the help of the theories developed on these themes, we were able to answer the numerous questions raised by this problematic. First of all, the brand's heritage was defined. This heritage was then used to propose an integration strategy within the company. Finally, we laid the foundations for the deployment of brand culture in order to position the brand as a cultural leader.
Autorenporträt
Tengo un Master 1 en Management y 2 en Entrepreneurship por la Escuela de Management de Estrasburgo. Trabajé durante 3 años en el desarrollo de una marca orgánica en la región de Aquitania. Actualmente estoy creando un centro de terapias alternativas en Burdeos, que se basa en el apoyo holístico del ser humano.