Andere Kunden interessierten sich auch für
![Towards Customer Equity: should marketers shift focus from brand equity?]( "Towards Customer Equity: should marketers shift focus from brand equity?")
Towards Customer Equity: should marketers shift focus from brand equity?18,95 €![Connecting Brand Identity and Consumer-Based Brand Equity for Tourism Destinations]( "Connecting Brand Identity and Consumer-Based Brand Equity for Tourism Destinations")
Connecting Brand Identity and Consumer-Based Brand Equity for Tourism Destinations81,99 €![Brand Equity: A Consumer Perspective]( "Brand Equity: A Consumer Perspective")
Brand Equity: A Consumer Perspective36,99 €![The Effects of Advertising on Brand Equity: A Case Study of Tribune]( "The Effects of Advertising on Brand Equity: A Case Study of Tribune")
The Effects of Advertising on Brand Equity: A Case Study of Tribune27,99 €![Implied Brand Strategy on the Brand Equity and Consumer Goods FMCG]( "Implied Brand Strategy on the Brand Equity and Consumer Goods FMCG")
Implied Brand Strategy on the Brand Equity and Consumer Goods FMCG42,99 €![Measuring Consumer-Based Brand Equity]( "Measuring Consumer-Based Brand Equity")
Measuring Consumer-Based Brand Equity38,99 €![Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions]( "Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions")
Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions74,99 €
This book conducts a competitive analysis between three leading Serbian fashion brands in the Serbian textile industry. The research study was carried out using the Customer Based Brand Equity Model as the main source of analysis. It addresses different categories of brand building elements and how each of these adds value to the consumer and the brands. Furthermore key brand attributes are portrayed and stressed to what extent they are important for succeeding in a rapidly changing business environment. The competitive analysis shows what company is the current market leader and in which key brand elements it succeeds in gaining a competitive advantage over the other competing brands. Furthermore it shows how Gloster, the main brand of analysis is performing in relation to its main competitors in terms of brand awareness, performance, imagery, feelings, judgments and resonance. The research results are portrayed through strategic models showing which company excels the most in the respective brand element.